Episode 19

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Published on:

19th Apr 2021

Passion for the work with Judy Vorndran

To wrap up the “Meet the Team” series, hosts Meredith Smith and Alexander Korzhen speak with our very own Judy Vorndran in this episode of the SALTovation podcast. Judy talks about her more than 20 years of experience in public accounting. She shares how her mom contributed to her decision to pursue a business degree and how she carries her passion into her work. Judy also talks about her involvement with the Family Resource Center Association (FRCA) and why she loves to travel. Listen for Judy’s advice for women who are wanting to start or are starting their own business.

 


Questions asked and answered in this Episode:


  • What was her first job? What did she want to be when she was younger?


  • What led her to pursue a business degree?


  • How does her daughter interpret Judy’s upbringing and college career?


  • How did she involved with the Family Resource Center Association (FRCA)?


  • How does she carry that passion into her work?


  • What advice would she give to women who are wanting to start or are starting their own business?

 


What You Will Discover:


  • [01:08] What was Judy’s first job?


  • [02:57] Why she pursued a business degree


  • [07:31] What she felt she learned as a parent


  • [14:25] How she leads her team


  • [21:12] Her involvement with FRCA


  • [26:59] How she carries her passion into work


  • [29:42] Some things she’s seen in accounting


  • [39:46] Judy’s advice for women starting a business


  • [45:43] Some fun facts about Judy

 


Quotables:


  • “When we took Josh and Nicole and I lost my cousin suddenly at 32, it just really changes the trajectory of how you feel. That life is short and you need to make it count. However that is for you.” - Judy Vorndran [10:11]


  • “I think that’s why we’re successful as a team because there’s this thing about who we are in our nature that makes us really effective at this work. And looking at those qualities in our team is why we’re together as a team, ‘cause we each have these things that cross pollinate but there’s this common passion around the work.” - Judy Vorndran [16:49]


  • “I think a lot of people really struggle with the complexity. I relish on the complexity. I physically feel so excited to listen to a client’s problem, and I can figure out how to help them. So somehow someway, I’m really good at that. I can see the forest through the trees.” - Judy Vorndran [28:41]


  • “You got to figure out how you let your light shine, right? And go after what you believe in.” - Judy Vorndran [42:40]


  • “You got to look around and think, ‘What is it that makes me happy?’” - Judy Vorndran [43:23]

 


Relevant Links:


Website: https://taxops.com


LinkedIn: https://www.linkedin.com/in/judyvorndran


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TaxOps Website: https://taxops.com/contact/


Production Support

This episode was produced with support from Truth Work Media. www.truthworkmedia.com

Mentioned in this episode:

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About the Podcast

SALTovation: Making Sense of State and Local Tax
Welcome to SALTovation. The SALTovation show is a podcast series featuring the leading voices in state and local tax (SALT). Here we talk about issues, strategies, and planning tools to help you make sense of SALT. Because, in SALT, there is no “one and done.” SALT is a puzzle of ever-changing pieces. Solving that puzzle is our business at SALTovation. Tens of thousands of listeners know they won't get tax talk as usual with the SALTovation team. Our team is known for straight-talk with a flair for fun, providing clarity and opinions that move businesses forward with confidence.

Attorney, CPA, speaker, and writer Judy Vorndran leads the SALTovation team as they go inside business to help deal with the daily operations and long-term strategies of making SALT less “taxing.” Judy has spent more than 25 years advocating for businesses with innovative strategies, renowned knowledge and experience. She has helped guide thousands of taxpayers across the nation and globally through the morass of SALT, freeing them to concentrate on growth. Joining Judy are the wickedly smart members of the SALTovation team, who have seen, worked with and tamed some of the most prickly issues in SALT. They enjoy sharing their stories and knowledge with listeners.

Solving the SALT puzzle doesn’t happen in a vacuum; it takes a community. So, we invite leaders in business and state and local tax to share their stories, challenges and successes on this show. Drop us a line at SALTovation.com if you'd like to join the conversation and tune into our regular series at TaxOps.com.