Episode 17

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Published on:

22nd Mar 2021

Sales and Use Tax Implications of Business Acquisitions with Joe Geiger

In this episode of the SALTovation podcast, we speak with Joe Geiger, Tax Consulting Manager at Vertex, Inc., and our very own Judy Vorndran. Joe has been with the company for over 15 years and has more than 25 years of experience with income, sales, use and other taxes, with particular expertise in tax appeals, audit controversies and reverse audits. Joe discusses business acquisitions and previews the upcoming event on April 8 with Judy and State and Local Tax Director Stacey Roberts about the sales and use tax implications. He also shares his thoughts on the future of sales tax automation.

 


Questions asked and answered in this Episode:


  • How did Joe get his start at Vertex, Inc.?


  • What has kept Joe at Vertex, Inc.. all these years? 


  • How does he think taxpayers perceive sales tax?


  • Has he seen a change with the type of consumer?


  • Has he seen an increase in inquiries since the Wayfair case?


  • What will be talked about at the upcoming event, Sales and Use Tax Implications of Business Acquisitions? Why is this an important topic to speak on? Who is the target audience?


  • Does Joe recieve work from companies that have bought another company?


  • Where does he think the future of sales tax automation is going? Does he think automation is going to replace people?

 


What You Will Discover:


  • [00:45] Joe’s career trajectory


  • [04:21] What has kept Joe at Vertex, Inc. all these years


  • [08:47] How he thinks taxpayers perceive sales tax


  • [10:28] If he’s seen a change in consumers


  • [14:26] More on the upcoming event on business acquisitions


  • [21:26] The challenges with acquiring other companies


  • [27:56] Joe’s thoughts on the future of sales tax automation


  • [34:02] If he thinks automation will replace people


  • [38:08] A few fun facts about Joe

 


Quotables:


  • “I think a lot of taxpayers truly don’t understand sales tax. I think they pretty much look at it. They get a bill. They see sales tax, the percentage and the amount. They don’t realize what is truly taxable all the time.” - Joe Geiger [08:55]


  • “Is it easier to start up a company or to acquire one? Or if you have a company say, ‘Hey, I’m pretty comfortable in my marketplace,’ sooner or later, you’re going to start losing market share, ‘cause other companies are going to pass you by. So you want to be on the forefront and be a leader as opposed to sitting on what you have and being happy.” - Joe Geiger [16:45]


  • “There’s a lot to think about with a merger and acquisition because there’s so many different things that could go wrong, and sometimes it’ll actually delay a deal or even kill a deal.” - Joe Geiger [19:56]


  • “I think automation will always be prominent in the marketplace.” - Joe Geiger [28:19]


  • “One thing with machine learning is the more information you feed into the system, the better answer you're going to get.” - Joe Geiger [36:11]

 


Relevant Links:


Website: https://www.vertexinc.com


LinkedIn: https://www.linkedin.com/in/joe-geiger-8618bb17


Learn more and register for Sales and Use Tax Implications of Business Acquisitions: https://taxops.com/sales-and-use-tax-implications-of-business-acquisitions-cpe


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Production Support

This episode was produced with support from Truth Work Media. www.truthworkmedia.com

Mentioned in this episode:

Advanced Sales and Use Tax Workshop

Take your sales tax to the next level at Advanced Sales and Use Tax Workshop, February 19-21 in Nashville. Diane Yetter and the Sales Tax Institute’s industry-leading faculty provide individualized training, valuable resources, and practical solutions. Expand your network and earn 23 CPE credits. Visit the link in the show notes and use the code SALTOV10 for 10% off. Save your spot now!" https://keap.page/xp141/saltovation-podcast.htm

Use Tax Workshop

SALT Contact

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About the Podcast

SALTovation: Making Sense of State and Local Tax
Welcome to SALTovation. The SALTovation show is a podcast series featuring the leading voices in state and local tax (SALT). Here we talk about issues, strategies, and planning tools to help you make sense of SALT. Because, in SALT, there is no “one and done.” SALT is a puzzle of ever-changing pieces. Solving that puzzle is our business at SALTovation. Tens of thousands of listeners know they won't get tax talk as usual with the SALTovation team. Our team is known for straight-talk with a flair for fun, providing clarity and opinions that move businesses forward with confidence.

Attorney, CPA, speaker, and writer Judy Vorndran leads the SALTovation team as they go inside business to help deal with the daily operations and long-term strategies of making SALT less “taxing.” Judy has spent more than 25 years advocating for businesses with innovative strategies, renowned knowledge and experience. She has helped guide thousands of taxpayers across the nation and globally through the morass of SALT, freeing them to concentrate on growth. Joining Judy are the wickedly smart members of the SALTovation team, who have seen, worked with and tamed some of the most prickly issues in SALT. They enjoy sharing their stories and knowledge with listeners.

Solving the SALT puzzle doesn’t happen in a vacuum; it takes a community. So, we invite leaders in business and state and local tax to share their stories, challenges and successes on this show. Drop us a line at SALTovation.com if you'd like to join the conversation and tune into our regular series at TaxOps.com.