Episode 11

full
Published on:

21st Dec 2020

The Inside Story of Gable Tax with Dena Oberst

In this episode of the SALTovation podcast, we speak with Dena Oberst, President and CEO of Gable Tax Group, and our very own Judy Vorndran. 

 


Dena talks about pursuing her career goals in the area of taxation and how over 25 years of experience in sales tax compliance and automation has brought her to launch her own use tax consulting group.


 


Questions asked and answered in this Episode:


 


  • What brought Dena to start Gable Tax Group? 

  • Why did a recruiter foresee that Dena would be incredibly marketable in a two year time?

  • How did she build to scale after the Wayfair case?

  • Is Dena glad that she started her own business?

 


What You Will Discover:


 


  • [1:04] How an education to become an accountant was met with the reality of working in the sales tax department

  • [2:06] How did she divert from private industry to public accounting as an experienced consultant


  • [5:24] How she became a sales tax compliance and automation practice leader at Jefferson Wells


  • [6:01] How getting breast cancer prompted her to leave the sales tax department for True Partners Consulting


  • [8:02] How she took the leap to start Gable Tax Group


  • [13:31] How being a people person was integral to the success of her business


  • [14:46] How Gable Tax Group is different from other consulting service providers


  • [22:12] The complexity of sales and income tax


  • [28:26] How Dena’s work aligns with SALT


  • [30:10] How the Wayfair case was pivotal to Gable Tax Group


  • [32:07] How to adopt a work methodology that focuses on people, process and technology


  • [38:43] How starting a business has been for Dena

 


Quotables:


 


“We use technology of course, but we do use human common sense.” – Dena Oberst 


[16:05]


 


“Measurement drives behavior.” – Dena Oberst [18:54]


 


“It’s really about the people, the talent, the process, and of course, you have to use technology.” – Dena Oberst [34:12]


 


“People, process, and technology.” - Dena Oberst [32:10]


 


“Try to seek abundance instead of negative thinking.” Judy Vorndran [34:10] 




Relevant Links:


 


Website: https://www.saltovation.com/


LinkedIn: https://www.linkedin.com/in/dena-oberst/


Gable Tax Group: https://www.gabletaxgroup.com/


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Talk To A Tax Advocate Today

TaxOps Website: https://taxops.com/contact/


Production Support

This episode was produced with support from Truth Work Media. www.truthworkmedia.com

Mentioned in this episode:

SALT Contact

Advanced Sales and Use Tax Workshop

Take your sales tax to the next level at Advanced Sales and Use Tax Workshop, February 19-21 in Nashville. Diane Yetter and the Sales Tax Institute’s industry-leading faculty provide individualized training, valuable resources, and practical solutions. Expand your network and earn 23 CPE credits. Visit the link in the show notes and use the code SALTOV10 for 10% off. Save your spot now!" https://keap.page/xp141/saltovation-podcast.htm

Use Tax Workshop

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About the Podcast

SALTovation: Making Sense of State and Local Tax
Welcome to SALTovation. The SALTovation show is a podcast series featuring the leading voices in state and local tax (SALT). Here we talk about issues, strategies, and planning tools to help you make sense of SALT. Because, in SALT, there is no “one and done.” SALT is a puzzle of ever-changing pieces. Solving that puzzle is our business at SALTovation. Tens of thousands of listeners know they won't get tax talk as usual with the SALTovation team. Our team is known for straight-talk with a flair for fun, providing clarity and opinions that move businesses forward with confidence.

Attorney, CPA, speaker, and writer Judy Vorndran leads the SALTovation team as they go inside business to help deal with the daily operations and long-term strategies of making SALT less “taxing.” Judy has spent more than 25 years advocating for businesses with innovative strategies, renowned knowledge and experience. She has helped guide thousands of taxpayers across the nation and globally through the morass of SALT, freeing them to concentrate on growth. Joining Judy are the wickedly smart members of the SALTovation team, who have seen, worked with and tamed some of the most prickly issues in SALT. They enjoy sharing their stories and knowledge with listeners.

Solving the SALT puzzle doesn’t happen in a vacuum; it takes a community. So, we invite leaders in business and state and local tax to share their stories, challenges and successes on this show. Drop us a line at SALTovation.com if you'd like to join the conversation and tune into our regular series at TaxOps.com.